Complete guide to growing and selling Microgreens

Microgreens are a popular and profitable crop for urban gardeners, DIY gardeners, homesteaders, and farmers. These tiny, nutrient-rich greens are easy to grow and can be sold to local restaurants, farmers markets, and grocery stores. In this article, we’ll provide a complete guide to growing and selling microgreens, including the positives and negatives, what you need to get started, how to get started, what microgreens to buy, common mistakes made when growing microgreens, how to harvest, store, and package microgreens, and how and where to sell microgreens.

A variety of Microgreens growing near a window.

1. Positives and Negatives of Growing and Selling Microgreens

Before you dive into growing and selling microgreens, it’s important to consider the positives and negatives of this venture.

Some positives include:

  • High-profit margin: Microgreens can be sold for a high price per ounce, making them a profitable crop.
  • Short growing cycle: Microgreens have a quick growing cycle, typically taking only 1-3 weeks from seed to harvest.
  • Low space requirement: Microgreens can be grown in a small space, making them ideal for urban gardeners and those with limited outdoor space.
  • High nutrient density: Microgreens are packed with nutrients, making them a popular choice for health-conscious consumers.

 

Some negatives to consider include:

  1. Time commitment: Although microgreens have a short growing cycle, they require consistent attention and care during that time.
  2. Start-up cost: There is an initial investment required to purchase the necessary equipment and supplies for growing microgreens.
  3. Learning curve: While growing microgreens is relatively straightforward, there is a learning curve involved in perfecting the process.
  4. Risk: As with any crop, there is a risk of crop failure due to disease, pests, or other factors.

2. What is Needed to Get Started

Some common gardening tools.

To get started with growing microgreens, you’ll need a few key pieces of equipment:

  • Growing trays: You’ll need growing trays with drainage holes to hold the growing medium and seeds.
  • Growing medium: Microgreens can be grown in soil or soilless mediums, such as coconut coir or peat moss.
  • Seeds: Choose high-quality seeds that are specifically labeled for microgreens.
  • Light source: Microgreens need bright, indirect light to grow properly. You can use a grow light or a sunny windowsill.
  • Watering can or spray bottle: You’ll need a way to water your microgreens without disturbing the delicate seedlings.

3. How to Get Started

To get started with growing microgreens, follow these steps:

  1. Choose your growing space: Microgreens can be grown indoors or outdoors, depending on your space and climate.
  2. Select your growing medium: Choose a high-quality growing medium, such as soil or soilless mix, that is free of pests and disease.
  3. Choose your seeds: Choose high-quality seeds that are specifically labeled for microgreens. Some popular microgreens include arugula, broccoli, kale, and radish.
  4. Plant your seeds: Fill your growing trays with the growing medium and sprinkle the seeds evenly over the surface. Cover the seeds lightly with more growing medium.
  5. Water your seeds: Water your seeds gently using a watering can or spray bottle. Be careful not to overwater, as this can lead to mold or root rot.
  6. Provide light: Place your growing trays in a bright, indirect light source. If using a grow light, position it a few inches above the seedlings.
  7. Monitor your microgreens: Check your microgreens daily for moisture and growth. Keep the growing medium moist, but not soaking wet.

4. What Microgreens to Buy

What microgreens should you grow? Radish is definitely one.

When it comes to choosing which microgreens to grow, there are many options available. Here are a few popular choices:

  • Arugula: This spicy green is a popular choice for salads and sandwiches.
  • Broccoli: Broccoli microgreens are packed with nutrients and have a mild, sweet flavor.
  • Kale: Kale microgreens have a slightly bitter taste and are a great addition to smoothies and salads.
  • Radish: Radish microgreens have a spicy flavor and add a nice crunch to sandwiches and salads.
  • Pea shoots: These sweet and tender microgreens are a great addition to stir-fries and salads.
  • Sunflower: Sunflower microgreens have a nutty flavor and make a great addition to sandwiches and wraps.
  • Wheatgrass: Wheatgrass microgreens are rich in nutrients and have a sweet, grassy flavor.
  • When choosing which microgreens to grow, consider the taste, nutritional content, and popularity with consumers.

5. Common Mistakes Made When Growing Microgreens

  • While growing microgreens is relatively straightforward, there are a few common mistakes to watch out for:
  • Overwatering: Overwatering can lead to mold or root rot. Be sure to water your microgreens only when the growing medium starts to dry out.
  • Poor lighting: Microgreens need bright, indirect light to grow properly. If your microgreens are not getting enough light, they may become leggy or fail to grow altogether.
  • Crowding: Planting too many seeds in one tray can lead to overcrowding and poor growth. Be sure to space your seeds evenly and plant only as many as the tray can accommodate.
  • Failure to sanitize: Failing to sanitize your equipment and growing space can lead to disease and pests. Be sure to clean your trays, growing medium, and any tools used before starting a new batch of microgreens.

6. How to Harvest, Store, and Package Microgreens

How to harvest and store microgreens.

Harvesting microgreens is a simple process. Once the microgreens have reached the desired height (typically 1-3 inches), use scissors to snip off the greens just above the soil level. Rinse the microgreens gently under cold water and pat them dry with a clean towel.

To store microgreens, place them in an airtight container or plastic bag and store them in the refrigerator. They should last for up to a week.

When packaging microgreens for sale, consider using eco-friendly packaging options, such as compostable bags or reusable containers. Be sure to label your microgreens with the variety and date of harvest.

7. How and Where to Sell Microgreens

Microgreens can be sold to local restaurants, farmers markets, and grocery stores. Consider reaching out to local chefs and retailers to gauge interest and build relationships.

You can also sell microgreens online through platforms such as Etsy or through your own website or social media pages.

8. Common Mistakes Made When Selling Microgreens

When selling microgreens, it’s important to consider the following:

  • Poor quality: Selling poor quality microgreens can hurt your reputation and lead to loss of sales. Be sure to provide high-quality microgreens that are fresh and free of blemishes.
  • Inconsistent supply: Inconsistent supply can make it difficult for customers to rely on your product. Be sure to plan your growing schedule and communicate any changes to your customers.
  • Poor packaging: Poor packaging can lead to damage during transit and loss of sales. Be sure to package your microgreens carefully and consider eco-friendly options.

Conclusion

Growing and selling microgreens can be a profitable and rewarding venture for urban gardeners, DIY gardeners, homesteaders, and farmers. With a bit of investment in equipment and time spent perfecting the growing process, you can provide a high-quality product to your local community and beyond. Microgreens offer a plethora of health benefits and culinary versatility, making them increasingly popular among health-conscious consumers and renowned chefs alike.

Throughout this complete guide to growing and selling microgreens, we’ve covered everything you need to know to embark on this exciting journey. From selecting the right microgreen varieties and preparing the growing environment to mastering the cultivation techniques and ensuring proper harvesting and storage, each step is crucial in producing vibrant, flavorful microgreens.

By adhering to the best practices outlined in this guide, you can consistently deliver exceptional microgreens that will captivate customers with their freshness, taste, and nutritional value. The demand for locally grown, sustainable produce continues to rise, and microgreens offer a unique opportunity to meet this demand while generating income.

Furthermore, don’t overlook the marketing aspect of selling microgreens. Create an appealing brand, leverage social media platforms, collaborate with local restaurants or farmers’ markets, and educate potential customers about the benefits and culinary uses of microgreens. Building a strong customer base and fostering relationships within your community will contribute to your long-term success.

Remember, growing and selling microgreens is not only a business but also an art form. Experiment with different varieties, flavors, and growing techniques to continuously innovate and offer unique microgreen blends that set you apart from the competition. Stay updated with industry trends and consumer preferences to remain relevant and adapt your offerings accordingly.